Bringing Style to Flash Camp Chicago

Just last week I had the distinct honor of speaking at Flash Camp Chicago, the annual conference hosted by the Illinois Technology Association. Adobe Flash Camp events are great because they are a single day where the community brings together denizens of the Adobe world such as James Ward, Jeff Tapper, Kevin Schmidt, Michael Labriola, and fledgling member Ben Schmidtke. The opportunity to network with the top contenders in the world of Rich Internet Applications (RIAs) makes this style of conference one of my absolute favorites.

Flash Camp Chicago served as the maiden voyage for my talk entitled “Building RIAs with Style,” which I’ll continue to present and refine throughout 2010. I started out the talk by introducing lower level concepts about web graphics for developers, continued by exploring how some popular RIA frameworks handle styling, and wrapped up by comparing two important workflow tools—Adobe Flash Catalyst and Microsoft Expression Blend—to demonstrate how the different platforms operate.

My goal with this talk was to provide rookies with a basis for understanding graphic assets, how to apply styles in RIA development, and the importance of styling as well as provide more advanced tricks of the trade for senior developers.

I always enjoy my trips to Chicago and would like to thank Roundarch for sponsoring my talk and the Flash Camp Chicago organizers for inviting me back to speak this year.

Adam Flater is a Technical Architect and Evangelist at Roundarch and is also the founder of the Merapi Project. For more information on Adam Flater, follow @adamflater on Twitter or visit http://adamflater.net.

Sean Moore posted his list of the “10 Awesome Flex Developers You Should Follow” and two people from Roundarch were included. We have always been very proud of the extremely talented people we have on our team. Both Adam Flater and Jesse Warden have established themselves as leaders in the Flex community and it is really great to have Sean mention their achievements.

On Thursday June 18th, a Chicago RIA community including the Chicago Flex Users Group and the Chicago Adobe Users Group welcomed the Adobe User Group World Tour that came to demo the latest version of Flex 4. Adobe Platform Evangelist Kevin Hoyt presented Flash Catalyst, Adobe’s new interaction design tool geared towards rapid creation of rich internet applications, Flex 4, the latest version of Flex, and Flash Builder, Adobe’s new offering for creating RIAs. Flash Catalyst was presented at Ascend training in the afternoon while Flex 4 and Flash builder were demoed at the Roundarch Chicago office in the evening.

Here’s a video of the Flex 4 Flash Builder presentation at Roundarch.

Last month Chicago had our very own gathering of great minds in the Rich Internet Application (RIA) space. Riapalooza, as it’s called, is a yearly one day conference meant to foster the RIA community in the midwest region. This year’s event was held Friday, May 8th at the Illinois Technology Association (200 S Wacker Drive 15th Floor Chicago, IL) and is the second one of its kind. Riapalooza aims to be technology agnostic and as such we had representatives from many players in the space including a contingency of Microsoft evangelists and few Adobe evangelists.

Adobe has been in the RIA space a long time with its Flash runtime being ubiquitous in over 98% of all desktops. Flash Lite, Adobe’s mobile Flash runtime is forecasted to be in over 1 BILLION mobile devices by 2009. Adobe’s AIR runtime, a cross platform runtime that brings RIAs to the desktop, already has over 100 million installs.

Microsoft on the other hand is a relative new player in the RIA space. Although they’ve been on the web with their .NET platform for a while, it wasn’t as rich an experience as some of the stuff people are used to seeing today. Even though Microsoft was a pioneer in the RIA space with their XmlHttpRequest, a cornerstone in rich AJAX enabled websites today, their early RIA offerings were met with limited success. Lately Microsoft has been pushing Silverlight, a cross platform RIA runtime meant to compete head on with Flash.

The event itself had a very good turnout. The conference room was packed with developers in the industry. The sessions covered a variety of topics from real world RIA problems, consuming 3rd party APIs in Flex, case studies, to RIAs controlled by alternative user interfaces. The six sessions were jam packed with material. I really enjoyed Corey Miller’s Building Interactive Applications Using UX Principles. His presentation can be found on his blog.

The “unconference” also had panel discussions during lunch which was great because it really engaged the audience through participation. Larry Clarkin did a great job of moderating and seeding questions and getting the conversation going. Topics included RIAs and the emerging mobile platform, the definition of RIA, what an evangelist is and what do they do, to how the various companies are approaching RIAs as well. It was great to see Adobe and Microsoft representatives butt heads in a friendly rivalry. What was also great was that user experience (UX) with respect to RIAs was probably given as much face time as RIA technologies. There were discussions of emerging computing areas that will be affected by RIAs such as mobile and touch screens.

Riapalooza is a definite must for developers in the industry interested in learning more about RIAs, meeting new people, connecting with experts and thought leaders in the industry, and keeping up with RIA news and technology. And at $20 a pop, $10 for early registration, it’s a no brainer.

A recap of the talk that Adam Flater and I gave on RIAs beyond the Mouse and Keyboard can be found here.

Follow the speakers and Riapalooza orgainizers on Twitter

• Michael Schaffner, Adobe Certified Instructor http://twitter.com/schaffner
• Anthony Handley, Microsoft Expression MVP http://twitter.com/anthony808
• Kevin Hoyt, Adobe Sr Product Specialist http://twitter.com/parkerkrhoyt
• Steve Holstad, Development Consultant @ Clarity Consulting http://twitter.com/steveholstad
• Josh Holmes, Microsoft UX Architect Evangelist http://twitter.com/joshholmes
• Mike Labriola, Adobe Community Expert at Digital Primates http://twitter.com/mlabriola
• Corey Miller, Magenicon & Microsoft MVP http://twitter.com/xamlmammal
• Chad Udell, Designer/Developer http://twitter.com/visualrinse
• Adam Flater, Technical Architect and Evangelist @ Roundarch http://twitter.com/adamflater
• Dave Meeker, Director of Emerging Technologies @ Roundarch http://twitter.com/dmeeker
• Pek Pongpaet, Lead Interactive Developer @ Roundarch http://twitter.com/pekpongpaet

The second Riapalooza will be held on Friday May 8th at the Illinois Technology Association (200 S Wacker 15th flr) from 9AM-5PM. It’s an unconference gathering of RIA (that’s Rich Internet Applications for you not in the know) professionals who are passionate about what they do.

There will be 6 exciting talks as well as ample opportunity to network. Here are the panel titles:

• RIAs Beyond The Mouse & Keyboard
• Top 10 Questions About RIA That You Never Had The Courage To Ask
• RIA Problems You Never Knew Existed
• Building Interactive Applications using UX Principles
• Empowering the Client-Side: Consuming Internet Services in RIA
• Social Media, RIA and Sustainability: A Website Development Case Study

Roundarch’s Adam Flater and Pek Pongpaet will be giving the talk on RIA’s Beyond the Mouse & Keyboard. This talk will be the last talk at the end of the day so we’ll keep it short, fun and sweet so people can get to the beer at 5. Without giving away too much, we’ll talk about how RIAs and computer interaction in general is moving away from the keyboard and mouse interface as can be seen by the success of the iPhone and Nintendo Wii.

Here’s a couple of sneak peek videos of some of the stuff you’ll see at our talk.

Flash + Merapi + Lego Mindstorm =

Flash + Papervision3D + Augmented Reality Toolkit + Twitter =

So be sure to join us as we demo some really cool stuff.

Roundarch continues to revolutionize solutions for their clients by leveraging and extending Web 2.0.  Site Extensions, a concept created by Roundarch, packages key elements of a company’s web functionality into a joy-to-use user experience and a simple technology integration.  This “package” can then be seamlessly distributed by the client to their partners, affiliates, or other sites while maintaining the integrity and security of the client’s brand.  Unlike interactive banner Ads or similar advertising media, these packages extend a site’s reach and allow the clients customers to fully transact with the client.

As an example, Roundarch has developed the first of its kind car reservation Site Extension for Avis.  The main goal of Avis.com is to allow their customers to easily add or modify car reservations.  Building upon existing web services from Avis, Roundarch was able to quickly design the interaction model and develop the code to allow a user to complete all steps necessary to book a reservation within a single screen. Secondly, the use of Adobe FLEX allowed the code to be distributed with ease - Avis’ partners would need only a small snippet of HTML code to have a fully functioning transactional reservation extension on their site. Furthermore, Roundarch also created an admin module to allow partners or individuals to change the look & feel of the reservation extension (within Avis brand guidelines).
Finally, not only can Avis distribute the reservation extension but partners and individuals can “share” their version of the extension with other partners and individuals; increasing the reach of Avis.

The premise for Avis was simple but powerful: the partner keeps the user traffic while Avis gets the transaction and extended reach. The reception has been tremendous.

Within just a few months of our initial launch on www.rentacar.com, the potential was further realized when Avis Australia/NZ positioned the site extension on Air New Zealand’s own website as a central negotiating point of a multi-year partnership between the brands. For Air New Zealand, they were able to further their own travel offering with the inclusion of discounted rates with Avis (and Budget) cars. For Avis, it represents millions of dollars in expected revenue over the next few years - they now have the ability to grow their customer base with the inclusion of Air New Zealand customers. Roundarch customized the existing USA version, which is now live for Air New Zealand.

Site Extensions are the natural evolution of Web 2.0; allowing companies to extend their reach with targeted functionality and interacting with customers at the time and place most convenient to the customer.

Left to right: John Peebles of Avis Budget Group, Aman Datta of Roundarch, Ray Picard, Jeff Westover and Ben Kiker of Interwoven.

Aman Data, Vice President of Roundarch, and John Peebles, Vice President Online Marketing at Avis Budget Group, presented Roundarch’s upcoming redesign of AVIS.com to a group of industry and financial analysts at Interwoven’s analyst day today in New York.  Avis and Roundarch discussed the Q1 upcoming relaunch of AVIS.com as well as several innovative changes that are being advanced in the market today.  One of the key innovations is the development of an “extra” site experience.  Customers can now perform a full reservation process in a single rich widget.  This widget is currently featured on www.rentacar.com and will be used on many Avis partner sites in the future.  The widget, developed in Adobe Flex, is one of many innovations that Roundarch and Avis are bringing to the travel market.

I am headed to San Jose on Sunday for 3 days of giving talks, learning, talking, discussing, poking, prodding and representing Roundarch at the 2008 AJAXWorld RIA Conference.  I’ve been anticipating this event for quite some time, as the theme for this event grabbed my interest when SYS-CON Media first announced it: “2008: Decision Year for RIAs”.

As someone who has been actively involved in the strategy, design and development of Rich Client Interfaces for the Web since the mid-90’s, and who’s been an advocate for better user experience-enabling technology my whole career, I was honored to have been accepted as a speaker at this event.

Not only do I really like the people that work at SYS-CON (they really are nice, smart, fun and passionate about what they do), I know this event draws people from across industries, and more importantly… across the spectrum of Web and software technologies and corporate camps.

We really are at a really important time in the theoretical timeline of what the industry refers to as “RIAs”. To me this acronym refers to “Rich Internet Applications”, and started being used in 2001 or so with the release of Adobe’s “Flash MX” development software. Flash MX changed the game for interactive agencies and software development companies everywhere, as it was the first ubiquitous and stable platform for developing data-driven Web interfaces that didn’t “feel” like static Web pages.

While no first incarnation is perfect, in my mind, Flash MX was a game changer. The follow up to this was Macromedia creating the intial Flex framework for RIA development, Adobe buying Macromedia, Microsoft .NET, AJAX & Advanced HTML usage and more sophisticated browsers (and browser alternatives). We’ve come a LONG way since I started using “The Futuresplash Animator” in 1996.

AJAXWorld Talk

I will be giving my first of several talks at the conference on the first morning (Monday, Oct. 20th) right after the kick-off keynote. Because of the time and place of this presentation, I should have a pretty large audience, which is terribly exciting and fun for me because I think my presentation will be a nice introduction to the overall theme of the conference, and I a hopeful that it will leave the audience with a bit of energy to explore what the conference has to offer.

My talk description is something like:
Take a sneak peek at some of the concepts that have surfaced with Web 2.0 and learn how they appear to be evolving into the next wave of Rich Internet Applications. From 3-D interfaces and data visualization to whole new models of interaction, this session will provide you with real-world examples of how Web applications are moving towards the future.

I came up with that a while back, and since then, my presentation has expanded a bit. Doesn’t that always happen?

I plan to take the audience on a contextual journey of Rich Internet Application technology as well as other technologies related to user experience. This journey will lay out the past, present and future of our quest to enable ourselves to be able to design what we dream, and build what we design… the way we want it, not the way that we had to due to the variety limitations we’ve been faced with.

In our opinion, it takes three ingredients to create great interactive experiences:  strong strategy that uses the medium to create an unfair competitive advantage, great design that combines text with multi-media and increasing rich interfaces into elegant and joyful experiences, and strong technology that flawlessly delivers experiences that can both scale and extend.  In this blog, we explore advancements in each of these areas from studies on how color trends are impacting the Web to optimizing performance for Adobe Flex.  To the casual observer, these might seem like disconnected subjects.  To us, both are vital to developing world class Web experiences.  The user will not differentiate between the function of an application or its speed.  They just know whether or not it delights them.

Jeff Maling, President and Chief Experience Officer

Geoff Cubitt, President and Chief Technology Officer